About SD aka PS
Shamekia Dineise aka PryncesSyndrome
I wear versatility well!
For as long as she can remember, Shamekia Dineise—known to many as Pryncessyndrome—has been on a journey of self-discovery and purpose. That journey led her to her true calling: creating.
A poet and writer first, Shamekia’s words flow from the heart, capturing raw emotion, truth, and transformation. Yet her creativity doesn’t stop there—she also brings her visions to life through art made by hand, merging thought, texture, and expression into every piece she creates.
Through her movement, New Freedom, Shamekia is not just building a brand—she’s building a legacy. One rooted in faith, family, and freedom of expression. Her mission is to provide quality goods and services that uplift others, inspire creativity, and empower her community to embrace their own paths to purpose.
With passion as her compass and purpose as her guide, this multifaceted entrepreneur continues to walk boldly in her calling—to inspire, motivate, and be of service to others through every creative venture she touches.
Meet The Brands
Building Legacy
HOLB Jewelry
Inspired by my Mother in Love, a childhood pastime is now a full time passion love doing so much - creating handmade jewelry. Come along on my journey as pay homage to my forever SHERO.
SDB Originals
Branded apparel and accessories established in 2025. Everyday apparel for everyday people at affordable prices. On hiatus, see us Spring 2026.
Stay Tuned......